Case Study: Great Black Speakers increases leads, subscriptions, and payments efficiency with Wufoo

Great Black Speakers boosts email subscriptions by 30% with Wufoo

Great Black Speakers, an online speakers bureau, needed an efficient way to collect and manage information from three distinct groups: clients, potential speakers, and the media. Their previous data collection process created bottlenecks and delays. To solve this, they implemented Wufoo forms to streamline their lead intake and management.

Using Wufoo, the company created dynamic forms to ask the right questions and automatically route leads to the correct salesperson. The solution integrated with their CRM, Highrise, via Zapier and with Chargify for subscription payments. Wufoo's integration with Mailchimp also increased their email subscription rates by 30%. Wufoo provided a central data hub that connected all parts of their system, making operations significantly easier and more effective.

Great Black Speakers