Case Study: MyWebGrocer achieves faster, personalized digital ads with WSO2 API Manager and BAM

MyWebGrocer Brings Consumers and Grocers Together with API-Driven Personalized Ads Based on WSO2 Software

MyWebGrocer (MWG), a provider of digital marketing solutions for grocers, needed a highly scalable API management platform to handle the enormous volume of API calls generated by its personalized online ad network. The challenge was to maintain high availability and immediate response times for consumers while gaining insights into system performance to optimize infrastructure. They turned to vendor WSO2 for a solution using WSO2 API Manager and WSO2 Business Activity Monitor (WSO2 BAM).

WSO2 implemented a distributed system using its API Manager to handle all API traffic and BAM for analytics. This integration provided critical performance insights, revealing traffic bursts and identifying bottlenecks. By implementing object caching alongside WSO2's solution, MWG reduced average API response times to just 8 milliseconds with an 85-90% cache hit ratio, ensuring rapid ad delivery. WSO2's technology provided the robust, high-capacity platform needed to support MWG's growth and connect consumers with grocers effectively.

MyWebGrocer

Chuck Megivern

Senior Software Engineer