Case Study: Multinational Pharmaceutical Company Improves Health Department Strategy with WSL Strategic Retail

Why We’re Losing Health Trips At A Grocery Retailer

The multinational pharmaceutical company faced a challenge in understanding why shoppers were making fewer trips to the health department of a key grocery retailer. To investigate this trip loss, they engaged WSL Strategic Retail for its advisory consulting services and the use of its How America Shops® shopper insights.

WSL Strategic Retail leveraged its proprietary data to analyze shopper behavior by age segment and workshopped with the sales team to build a new strategy. They delivered a cohesive presentation that provided crucial context behind the sales data. The impact was significant, as the insights served as an eye-opener for the retailer, agitating them in a productive way to reconsider their health department's direction.