Case Study: Telescope Casual achieves sales growth in an omni-channel world with WSL Strategic Retail

Telescope Casual - Customer Case Study

Telescope Casual, a family-owned American outdoor furniture manufacturer, faced significant challenges from lower-priced competitors. Its specialty retail channel was losing market share to mass discount retailers and online sellers. The company engaged WSL Strategic Retail to address these issues and find a path to sales growth.

WSL Strategic Retail conducted its How America Shops® research and primary studies to understand changing shopper behaviors. Their solution included identifying competitive gaps in the product assortment, reviewing online pricing strategy, and exploring new distribution channels through retail executive interviews. This led to an expanded product assortment, the establishment of new business in channels like online retail, and increased sales with existing accounts.

Telescope Casual