Case Study: Emerson Group advances vitamin category strategy with WSL Strategic Retail

Emerson Group - Customer Case Study

The Emerson Group sought to understand shifting consumer behaviors in the vitamin category, specifically to test if shoppers preferred multi-benefit vitamins over single-letter options. They engaged the vendor, WSL Strategic Retail, to leverage its How America Shops® survey data and Retail Safari® services to gain these insights.

WSL Strategic Retail analyzed consumer data and conducted in-store tours, identifying key trends such as the growth of online vitamin purchases and a desire for products organized by health solutions. These insights allowed WSL to build detailed category strategies and retailer-specific recommendations. The Emerson Group reported that the findings provided valuable support for influencing retail partners on critical actions like assortment expansion and omni-channel strategy.

Emerson Group