Case Study: National Drug Chain sharpens its retail healthcare concept with WSL Strategic Retail

Defining the Opportunity for a New Retail Healthcare Concept

The national drug company engaged WSL Strategic Retail to determine if a new pilot retail healthcare concept would resonate with its customers and successfully differentiate the chain. The challenge was to evaluate the in-store pilot by assessing its fit with shopper expectations for healthcare products and services.

Leveraging its How America Shops® research and Retail Safari® service, WSL Strategic Retail evaluated the pilot stores. This process identified what was working, what was not, and key missed opportunities. WSL provided ten strategic and tactical recommendations to improve the shopper experience and ensure the concept delivered a competitive advantage before a wider roll-out.