Case Study: a global consumer health manufacturer adds the wow to its Shopper Innovation Center with WSL Strategic Retail

Adding the WOW to a Shopper Innovation Center

The customer, a global consumer health manufacturer, wanted to transform its Innovation Center into a visionary and retailer-centric destination to attract retail executives. They engaged WSL Strategic Retail, leveraging its How America Shops® research, to analyze the shortcomings of the current space and understand retailers' expectations for a best-in-class experience.

WSL Strategic Retail implemented a solution by conducting retail executive interviews and using their proprietary shopper data to build a future-focused platform. This process led to a complete redesign of the physical space and messaging, which was expanded into a cohesive, long-term selling platform. The impact was significant, as the client reported that the renovated center successfully established them as the retailers' go-to partner in health innovation.