Case Study: Groupe Jardel modernizes its employer brand and website with WS Interactive

Groupe Jardel refreshes its website for 2,000 employees with WS Interactive

Groupe Jardel, a major French road haulage company, faced the challenge of strengthening its employer brand to address industry shortages and revitalize its image. They partnered with the web agency WS Interactive for a complete website redesign and a new digital strategy to make the trucking profession more attractive and accessible to all, including women.

WS Interactive implemented a dual-strategy solution, transforming the website into a dynamic, eco-designed tool focused on recruitment and promoting the company's human and CSR values. The result was a responsive, user-friendly website that successfully revalued the road haulage profession. The project was completed in collaboration with a communication agency, and while specific metrics on recruitment are not provided, the new site effectively showcases Groupe Jardel's commitment to its employees and modernized its online presence.

Groupe Jardel