Case Study: Eiffage Race boosts race registrations and participant engagement with WS Interactive

Eiffage Race engages 14,000 runners with WS Interactive

The customer, Eiffage Race, which organizes a major running event on the Millau Viaduct, faced the challenge of informing veteran runners and attracting new participants to its growing biennial race. They needed a creative website to encourage registrations, a simple system for last-minute updates, and a robust interface to handle traffic peaks. They partnered with the web agency WS Interactive to develop a solution using the Automne CMS.

WS Interactive created an intuitive, dynamic, and responsive website that provided quick access to relevant information. The solution included engaging content like photos and videos, a race countdown, live-streaming capabilities, and an English version of the site. This successfully met the digital challenge, resulting in an effective platform that informed and reassured visitors, enticing them to register for the event.

Eiffage Race