Case Study: Pharmaceutical Company achieves 21% more ad detection with Wrk

Scale Ad Verification Process for Pharma SEM Software

Wrk helped a Pharmaceutical Company improve its SEM ad compliance workflow for pharma marketing. The customer needed a scalable way to research medications online, identify paid Facebook ads, and verify whether each ad met FDA compliance requirements, while dealing with the complexity of changing web pages, varying ad formats, and different drug-category checklists.

Using Wrk’s parallelized research and data extraction WrkFlow, the company was able to systematically find and capture more ads than its crawler-based approach. Wrk also enabled extraction of text from video ads and supported a 12-point FDA compliance checklist, resulting in about 150,000 drugs researched, 21% more ads found, an all-in cost of $0.95 per found ad plus data extraction, and an average of 38 ads found per hour.