Case Study: MediaCom saves 100+ hours per month with WriterZen

How MediaCom cuts off over 100 hours/month extremely fiddle manual work with WriterZen

MediaCom, one of the world’s leading media communications companies, was struggling with heavy manual work, frequent tool switching, and miscommunication across departments while managing keyword research and project workflows. WriterZen helped address these challenges with its all-in-one platform, including Topic Clustering and Keyword Explorer, to streamline collaboration and reduce time spent on manual SEO tasks.

With WriterZen, MediaCom says it no longer has to manually build its keyword “golden ratio” through exports, SERP scraping, and complex calculations. The Topic Clustering model reportedly saves the team more than 100 hours per month, while the keyword research tools make it easier to build, combine, and organize keyword lists; MediaCom also noted that WriterZen is responsive to feedback and feature requests, making the partnership especially valuable.

MediaCom

George Robertson

SEO Strategy Associate Director