Case Study: Adore Me accelerates time to market with Writer AI Studio

Seeing is believing: Ranjan Roy on Adore Me’s strategic shift to AI

Adore Me, the direct-to-consumer intimate apparel company, needed a faster, more scalable way to create and manage content as it expanded into new markets and increased its focus on SEO, localization, and compliance. The team also wanted to reduce repetitive manual work for product descriptions, marketplace listings, and stylist notes while keeping the customer-facing quality high. They chose Writer and its AI Studio, Agents, WRITER Framework, and style guide tools to support these workflows.

Writer helped Adore Me build no-code and developer-friendly AI agents that generated SEO-optimized product descriptions, translated and localized content for Adore Me Mexico, and automated marketplace-specific descriptions across channels like Macy’s, Target, Walmart, Amazon, and Victoria’s Secret. The results were significant: a 40% increase in non-branded search, launch in a new market in ten days instead of months, 2,900 product descriptions generated in minutes, a 36% reduction in stylist note writing time, and a third-party marketplace process cut from 20 hours per month to 20 minutes.

Adore Me

Ranjan Roy

Vice President of Strategy