Case Study: KPMG accelerates time to market and boosts productivity with Writer

KPMG LLP cuts derivative content creation time by 60-80% with Writer

KPMG US, a leading professional services firm, faced the challenge of accelerating its time to market for thought leadership and marketing content. Their marketing and corporate communications teams needed to improve efficiency, manage increasing workloads, and maintain high-quality standards while reducing time spent on repetitive tasks. To address this, they partnered with the vendor WRITER to leverage its AI platform.

WRITER implemented its AI agents to transform KPMG's workflows, including a research assistant for market intelligence and a custom agent for generating derivative marketing content from long-form reports. The solution delivered significant results, saving thousands of hours and achieving 60-80% time savings on specific content creation. WRITER also enabled KPMG to repurpose time towards higher-value work, accelerate go-to-market efforts, and boost both team productivity and employee confidence.

KPMG LLP (kpmg US)