Case Study: Alva builds a consistent, differentiated brand with Writer

It’s never too early to start building your brand

Alva Labs, a Stockholm-based technology company building a candidate assessment platform, needed to strengthen its brand as it shifted from sales-led growth to product-led growth. To support marketing, sales, and customer success with consistent messaging and clearer language across channels, Alva Labs turned to Writer.

Using Writer’s style guide, terms, and in-app editor, Alva Labs embedded its brand book into the writing process so teams could flag off-brand language, standardize terminology, and write with more confidence. Writer also reduced line-editing work and helped non-native English speakers produce high-quality content faster, contributing to more consistent brand voice and a more than 50% decrease in time to publish.

Alva

Jeremy Cothran

Brand & Creative Lead