Case Study: Taloon.com boosts add-to-cart clicks by 12% with Writecream

Taloon.com ditched social buttons to boost sales by 12%

Taloon.com, an e-commerce business, faced a challenge with low conversion rates on its product pages, which were cluttered with social sharing buttons from Writecream. The presence of these icons was distracting users from the primary goal of completing a purchase.

Writecream assisted Taloon.com by implementing a test that compared two versions of the site: one with the social buttons and one without. The solution to remove the buttons and declutter the page was highly effective. This change resulted in a 12% increase in the "add to cart" click-through rate, significantly boosting sales for Taloon.com.

Taloon.com