Case Study: Mixed Made sells $170K worth of spicy honey with Writecream

How Two Friends Turned Up The Heat And Sold $170K Worth Of Spicy Honey in 10 Months

Mixed Made, a company creating unique food products like spicy honey, faced the challenge of launching their new brand to a wider audience and generating significant sales. They worked with Writecream to develop a marketing strategy to achieve national recognition.

Writecream's solution involved leveraging personal networks and targeting smaller online publications initially. This approach successfully created a "trading up the chain" effect, where features on smaller sites led to major coverage on outlets like the Today Show, CNBC, and Bon Appétit. For Mixed Made, the media strategy implemented by Writecream resulted in $170,000 in sales within just ten months and a massive increase in brand visibility.

Mixed Made