Case Study: Ministry of Supply raises over $420,000 on Kickstarter with Writecream

How a Small Menswear Brand Utilized Word-of-Mouth to Get Over $420,000 On Kickstarter

The menswear brand Ministry of Supply, a customer of Writecream, faced the challenge of launching its innovative Apollo apparel line, which incorporated NASA-inspired temperature-regulating technology. Their key hurdle was generating initial awareness and momentum for their Kickstarter campaign to stand out in a crowded market.

Writecream's solution involved a targeted strategy of reaching out to over 150 product-relevant blogs with personalized emails instead of pursuing major tech publications. This word-of-mouth approach successfully generated $30,000 in the first five days. The initial coverage helped Writecream’s customer, Ministry of Supply, trade up the chain to earn features in TechCrunch and Forbes, which massively increased their total Kickstarter funding to over $420,000.

Ministry of Supply