Case Study: Diamond Candles grows Facebook fans and boosts conversions with Writecream

How A Small E-Commerce Site Attracted 293,000 Facebook Fans

Diamond Candles, a seller of soy-based candles, aimed to grow its brand and sales without relying on paid online advertisements. To achieve this, they leveraged the Writecream platform to harness the power of user-generated content and organic social media engagement as their primary marketing strategy.

The solution implemented by Writecream focused on motivating customers to become brand ambassadors. This was done by encouraging buyers to share photos of their rings on social media, running photo-sharing giveaways, and featuring all customer content to foster a community. As a result, Writecream helped Diamond Candles grow its Facebook following to over 469,000 fans and increase its product page conversion rate by 13%, achieving this significant growth without any advertising spend.

Diamond Candles