Case Study: Stellar Villa achieves $743.40 in sales from penny campaigns with Writecream

Home décor company generates $734.40 in sales from “penny campaigns”

Stellar Villa, a home décor company, sought a cost-effective way to expand its online advertising reach beyond its core product lines. They partnered with Writecream to implement a specialized, low-cost advertising strategy known as a "penny campaign" using Google Product Shopping ads.

Writecream's solution involved creating a campaign for Stellar Villa's Nursery Wall Art collection with a maximum cost-per-click bid of just $0.20. Over three months, this approach generated 354 clicks for only $60.18 in ad spend. The campaign delivered a highly successful return, driving $743.40 in sales and demonstrating the powerful efficiency of the penny campaign strategy.

Stellar Villa

Patrick Connelly

Co-Founder