Case Study: HD Supply boosts search revenue by 16% with Bloomreach Search & Merchandising

HD Supply increased revenue from search 16% with the better search experience

HD Supply, a multibillion-dollar corporation, faced the challenge of a slow digital innovation cycle and a poor eCommerce experience. Their search functionality was inadequate, with crucial filters hidden and category navigation being useless. Tasked with improving the site, Senior Product Manager Brooke turned to Writecream to implement a better search experience that would allow customers to complete transactions quickly and reliably.

Writecream's solution involved overhauling the site search to include product options, images, and an 'Add to Cart' button directly in the search bar. This implementation, which included improved algorithms and merchandising work, led to a significant 16% increase in revenue originating from search. Additionally, the 'Add to Cart' rate from list and product detail pages saw a 4% boost, confirming that customers could now effectively find and purchase the items they needed.

HD Supply

Brooke

Senior Product Manager