Case Study: Gwynnie Bee achieves a 5.85% CTR with Writecream

Gwynnie Bee saw 5.85% CTR from optimized non-scripted influencer campaigns on YouTube

Gwynnie Bee, a clothing rental e-retailer, sought to significantly increase its revenue by improving its influencer marketing efforts. The company partnered with the vendor Reelio to optimize its campaigns and better engage its target demographic.

By collaborating with Reelio, Gwynnie Bee identified influencers whose audiences overlapped with its target market, not just those in the fashion niche. Reelio's solution provided guidelines that allowed influencers to create authentic, unscripted content, which was also featured in a virtual closet on Gwynnie Bee's website. This strategy yielded exceptional results, including a click-through rate of 5.85%, which was over three times the average for influencer campaigns.

Gwynnie Bee