Case Study: Frank Body achieves $20M in annual sales with Writecream

Frank Body hit $20M in annual sales by building a community of loyal and engaged followers

Frank Body, a beauty brand looking to break into an oversaturated market, faced the challenge of standing out and building a loyal customer base without a massive marketing budget. They partnered with Writecream to develop a unique brand strategy focused on authenticity and community, moving away from traditional beauty industry tropes.

With the help of Writecream, Frank Body implemented a solution centered on building a community where customers felt free to be themselves. This strategy involved user-generated content and influencer partnerships that promoted self-expression over conforming to stereotypical beauty standards. As a result, Writecream helped Frank Body amass over 600,000 loyal followers and achieve $20 million in annual revenue within just four years.

Frank Body