Case Study: KURU Footwear boosts conversion 21.5% with Writecream

Footwear store increases conversion 21.5% with clearer communication on the website

KURU Footwear, a company that prioritizes customer service, wanted to ensure new website visitors clearly understood its policy of free shipping, exchanges, and returns. The challenge was to find the most effective way to communicate this value proposition early in the customer's journey to increase conversion rates. Writecream is the vendor for this case study.

Writecream helped test several website treatments, ultimately finding that a simple, prominently placed black bar with the message "FREE SHIPPING, FREE EXCHANGES, FREE RETURNS" performed the best. This clear communication, implemented by Writecream, resulted in a significant 21.5% increase in conversion for the footwear brand.

KURU Footwear

Kelly Stanze

Manager of Marketing and Communications