Case Study: Envelopes.com achieves 40% more conversions with Writecream

Envelopes.com achieved 40% more conversions by following up

Envelopes.com, an eCommerce retailer, wanted to reduce cart abandonment and recapture lost sales from customers who showed high intent. They partnered with Writecream to determine the most effective timing for sending targeted follow-up emails to these prospects.

Writecream implemented a test, sending otherwise identical emails to two groups: one received a message the next morning and another received it 48 hours after cart abandonment. The solution from Writecream revealed that the 48-hour email drove a superior 40% conversion rate to sale, which was significantly higher than the next-day email. This strategy ultimately helped Envelopes.com achieve 40% more conversions from its abandoned cart campaign.

Envelopes.com