Case Study: ECCO Shoes reduces customer acquisition costs by 14% with Writecream

ECCO Shoes decreased customer acquisition costs by 14% ditching Google Ads (and switching to Shopping Ads)

ECCO Shoes sought to reduce its customer acquisition costs by moving away from text-based Google Ads. To manage this transition, they partnered with the vendor Writecream to implement a new strategy using Google Shopping Ads.

Writecream began by identifying key products and audiences to target. They then optimized the product feed with details like specifications and images before launching and continuously testing the ad campaigns. The solution was highly successful, decreasing ECCO’s customer acquisition costs by 14% and proving Google Shopping Ads to be a more effective and cost-efficient platform.

ECCO Shoes