Case Study: Dunkin Donuts increases gift card sales 300% with Writecream

Dunkin’ increases gift card sales 300% by quickly tapping into changing customer motivations

Dunkin' Donuts sought a way to adapt to shifting consumer motivations brought on by the COVID-19 pandemic, specifically the public's desire to support frontline workers. To address this challenge, they partnered with Writecream.

Writecream’s solution was to rapidly develop the DunkinCoffeeBreak.com e-commerce site, which allowed customers to send virtual gift cards as a show of support. This initiative, which also donated to a related charity, drove a 300% year-over-year increase in gift card sales for key events. Writecream enabled Dunkin' to reach new customers and tap into digital targeting without cannibalizing existing sales, unlocking significant growth in their online gift card program.

Dunkin Donuts

Justin Unger

Director of Strategic Partnerships