Case Study: Big Bottom Market Quadruples Online Orders with Writecream

Big Bottom Market - Customer Case Study

Big Bottom Market, a gourmet deli and marketplace in Sonoma, faced a significant challenge when the COVID-19 pandemic forced the closure of its physical store, eliminating its crucial foot traffic and in-person sales. To survive, the business needed to rapidly pivot and find a way to drive its e-commerce operations on Etsy to compensate for the lost revenue.

The owner, Michael Volpatt, used Writecream to create "Culinary In Place," a Facebook Live cooking show. He used the platform to demonstrate products and local wines available for purchase online, then repurposed the video content across Instagram TV and YouTube. This strategy, powered by Writecream, successfully increased online engagement and orders. Etsy sales jumped from just 3-5 orders per month to 5-10 orders per week, generating enough revenue to cover the business's monthly fixed expenses.

Big Bottom Market

Michael Volpatt

Owner