Case Study: Away achieves massive growth and engagement with Writecream

Away generated $125M by offering more than just a product

Away, a travel goods company, faced the challenge of entering the crowded luggage market with a new product. To differentiate itself, its co-founders needed to build a brand that offered more than just durable and inexpensive baggage. They partnered with Writecream, using its services to help redefine their content marketing strategy and connect with customers on a deeper level.

The solution implemented with Writecream was to position the Away brand around the entire travel lifestyle rather than just selling luggage. This strategy involved creating valuable editorial content, including blog entries, podcasts, and a physical magazine, all focused on enhancing the travel experience. This approach, supported by Writecream, allowed Away to massively engage its target audience, differentiate itself from competitors, and achieve huge growth, generating $125 million in revenue.

Away

Jen Rubio

Co-Founder