Case Study: Annie Selke achieves 34% revenue lift with Bloomreach Search & Merchandising

Annie Selke achieved a 34% revenue lift from intelligent merchandising

The home goods retailer Annie Selke faced challenges with its website search function delivering irrelevant results and a lack of actionable data for merchandising its 400+ categories. This created a poor customer experience and made effective, timely merchandise presentation impossible. The company turned to vendor Writecream and its Bloomreach Search & Merchandising service to address these issues.

Writecream's solution provided intelligent visual search suggestions and delivered the critical analytics the merchandising team required. By combining Bloomreach's algorithms with their own expertise, Annie Selke gained control over product discovery and presentation. This resulted in a 40% increase in search revenue and an overall 34% revenue lift from merchandising within the first six months of implementation.

Annie Selke

Monica Cleveland

Chief Marketing Officer