Case Study: Amerisleep increases checkouts by 13.9% with Writecream

Amerisleep increased checkouts by 13.9% by focusing the copy on the true benefits of its products

Amerisleep, an online mattress company, faced low conversion rates on its website despite receiving high traffic. They enlisted the help of vendor Writecream to address this challenge.

Writecream's solution was to revamp the website's copy to better resonate with the audience. They focused on clarifying the true life-changing benefits of the product, creating a sense of urgency for potential customers, and strengthening competitive differentiators. These revisions by Writecream led to a 13.9% increase in checkouts, which generated millions of dollars in additional revenue for Amerisleep over the following year.

Amerisleep