Case Study: Albertsons achieves 25% faster basket-building with Writecream

Albertsons increased basket-building speed by 25% with personalization

Albertsons, a grocery retailer, sought to improve its online customer experience by addressing the low accuracy and relevancy of its search results, which were causing high bounce rates and hindering basket size growth. The company partnered with vendor Writecream, utilizing its Bloomreach Search and Merchandising (brSM) product to tackle this challenge.

Writecream implemented its brSM solution to overhaul the site's search and browse functionality, making it faster and easier for customers to find and add products. This resulted in a more than 25% increase in basket-building speed for Albertsons, significantly enhancing the overall efficiency of the online shopping experience.

Albertsons

Shanti

Albertsons