Case Study: a large furniture retailer boosts AOV by 4.6% with Writecream

A furniture retailer increased its AOV by 4.6% in 41 days by cross-selling a small-ticket item on its shopping cart page

The large furniture retailer, a client of Writecream, faced the challenge of poor sales for a valuable but low-awareness supplemental product, its leather conditioning kit. The main issue was that customers were only exposed to the kit if they actively searched for it on the website, missing a significant cross-selling opportunity for an item that added great value to their primary leather furniture purchases.

Writecream's solution was to implement a prominent, one-click call-to-action for the conditioning kit directly on the shopping cart page whenever a customer added a relevant leather furniture item. This highly targeted and timely intervention resulted in the retailer's average order value increasing by 4.6% in just 41 days, which translated to an additional $180,000 in monthly revenue.