Case Study: GCMI drives medtech growth with Write2Market

GCMI boosts organic traffic 100% with Write2Market

The Global Center for Medical Innovation (GCMI), an affiliate of Georgia Tech, faced significant marketing challenges due to the sensitive nature of its work in medical technology development. Intensive administrative reviews and client confidentiality made maintaining a steady pipeline of high-quality content and generating leads difficult. Write2Market was engaged to provide SEO, content marketing, and public relations services to overcome these constrictive barriers.

Write2Market implemented a strategic program focused on targeted SEO for highly specific keywords, opportunistic earned media placements, and the development of case studies when client milestones were achieved. This approach resulted in substantial growth for GCMI, including a 26% year-over-year increase in search sessions, 141 email requests for proposals with 20 deals closed in 2021, and a 39% increase in LinkedIn followers. The vendor's efforts were credited with generating a significant portion of new leads and revenue, with GCMI achieving the #1 search return for the key phrase "preclinical CRO."

The Global Center for Medical Innovation (gcmi)