Case Study: inDrive achieves streamlined global marketing workflows and 20–25% faster production with Wrike

Wrike Puts inDrive on the Road to Success

inDrive, a Mountain View–based mobility and urban services company with 150 million downloads and operations in 47 countries, was facing rapid growth-related strain on its marketing and creative teams. Request volume doubled, at one point exceeding 6,000 tasks in a single folder, while work was scattered across email, Google Sheets, and Trello—making capacity planning, asset tracking, and approvals slow and error-prone.

By reconfiguring Wrike—introducing customized request forms, task blueprints, custom item types and fields, workload dashboards, online proofing, and automation—inDrive centralized intake, standardized workflows, and gained real-time visibility. The changes cut emails and meetings by two to three times, reduced repeat work and production time by roughly 20–25%, improved resource planning and approvals, and enabled larger, faster multi-location campaigns and higher creative productivity.

inDrive

Lena Ivanova

Creative Lab Coordinator, Marketing Department