Case Study: Sonance achieves an 80% decrease in product launch delays with Wrike

Wrike Is a “Game-Changer” That Brings the Sonance Product Lifecycle Management Process to Life

Sonance, an award-winning architectural speaker and outdoor-audio manufacturer based in San Clemente, CA, struggled as it scaled—teams in the U.S. and China managing product development projects of roughly 400 tasks relied on fragmented tools (Excel, email, meetings), leading to missed deadlines, unclear approval sequences, engineering delays, and severe resource overload (employees handling up to 12 active projects at once), putting delivery and reputation at risk.

Sonance implemented Wrike (Wrike for Marketing & Wrike Resource) as a single source of truth, templatizing a 10-stage product lifecycle, standardizing workflows and approvals with Wrike Proof, and using Gantt charts and real-time reporting. The change cut project setup time from ~10 to 2 hours, shortened ECO approvals from ~3 weeks to days, reduced average active projects per employee from 12 to 3, and led to an 80% decrease in delays after product announcements—improving on-time delivery, collaboration, and employee morale.

Sonance

Derick Dahl

Director