Case Study: Solera achieves unified global demand management and roadmap visibility with Wrike

Wrike helps channel international demand for Solera products and has become their primary source for information across global teams

Solera, a Madrid‑headquartered digital mobility company with 6,500 employees that processes hundreds of millions of transactions across 90+ countries, needed a way to manage and prioritize incoming product demand coming in by phone, email, and chat. Product, engineering and R&D teams lacked a transparent, standardized intake and roadmap process, causing duplication of requests and limited global visibility into demand status and prioritization.

Solera implemented Wrike request forms, Calendars, custom fields and mass‑editing, supported by Wrike professional services to standardize intake, automatically create and assign tasks, and build shared online roadmaps. The result: Wrike became the primary information source across global teams, accelerated rollout to other regions, improved backlog prioritization and release planning, and delivered clear, real‑time visibility into project status and demand across all markets.

Solera

Helene Lanssens

Director of Product Management