Case Study: Entercom achieves 2x digital development effectiveness with Wrike

Wrike Doubles the Effectiveness of Digital Development Team

Entercom, one of the five largest U.S. radio broadcasters with 110 stations and a nationwide digital development team, struggled to coordinate web support and project work across distributed locations. As the company grew, getting real-time task updates became difficult, and parallel trouble-ticketing and project management workflows caused duplicated work and slowed development.

By adopting Wrike, Entercom consolidated tasks and tickets into station-specific folders, used email-to-task, reporting, and Gantt views to get real-time visibility, and assigned work across teams more efficiently. The simple, task-focused interface reduced duplication, improved resource allocation, and doubled the digital development team’s effectiveness.

Entercom

Nick Borders

Director of Digital Development