Case Study: HealthStream achieves transparent, efficient marketing project management with Wrike

Wrike brings remarkable transparency to HealthStream's marketing projects

HealthStream, a market leader that provides research and learning solutions to more than 2,500 hospitals, faced growing coordination challenges as a 12-person marketing team distributed across five states. Poor transparency and miscommunication made project planning and collaboration difficult, and the team needed an agile, user-friendly alternative to heavyweight tools like Microsoft Project.

HealthStream adopted Wrike for its strong Outlook integration, synchronized task management, flexible folder structure and Gantt charts, which gave the team a single visible production schedule and secure, configurable project sharing with stakeholders. The result was noticeably better project visibility and a significant increase in teamwork efficiency—tasks and communications are now synchronized between Wrike and Outlook, templates and real-time folders speed planning, and the system scales to handle everything from routine tasks to large conferences.

HealthStream

Luther Cale

Chief of Marketing