Case Study: Fitbit achieves significant launch efficiency — saves hundreds of hours and halves timeline project management time with Wrike

Wrike Brings Irreplaceable Efficiency To Fitbit’s Launch Process

Fitbit, a pioneer in wearable health technology with offices worldwide, outgrew its legacy project management setup and needed a more sustainable way to manage faster product launch cycles, global collaboration, and a cumbersome review process. The marketing and creative teams, led by Director of Creative Operations Brynne Roberts, evaluated several tools and selected Wrike for its intuitive interface, strong support, and easy implementation.

By rolling out Wrike for Marketers—using dynamic timelines, automated workflows, and built-in approvals—Fitbit centralized project visibility, streamlined reviews, and improved cross‑team coordination. The change cut over 400 hours of meeting time per year, reduced timeline-related project management effort by 50%+, and saved 200+ hours tracking launch materials, while providing a clear audit trail and better accountability across international teams.

Fitbit

Nicole Censani

Design Operations Manager