Case Study: The Texas Rangers achieves streamlined workflows and real-time project visibility with Wrike

The Texas Rangers Deliver Home-Run Campaigns with Wrike

The Texas Rangers, a Major League Baseball club based in Arlington, TX, faced mounting marketing complexity across roughly 300 employees and 15 departments. Their creative and marketing teams handled a high volume of inbound requests through ad hoc meetings and emails, which made review and approval processes hard to track, reduced visibility into project pipelines, and increased the risk of missed deadlines.

After onboarding Wrike in 2018, the Rangers centralized work intake, standardized workflows, and used dashboards, proofing, and approval tools to give teams a single source of truth. This enabled smoother collaboration on initiatives like the pandemic-era “Stay Strong” campaign and the 1.2M+ sq. ft. Globe Life Field branding, cutting reliance on email, saving time, improving prioritization and resource management, and reducing project risk.

The Texas Rangers

Claire Girman

Manager of Marketing and Advertising