Case Study: The Estée Lauder Companies achieves streamlined global creative operations with Wrike

The Estée Lauder Companies’ Wrike Deployment Story

The Estée Lauder Companies, a global leader in prestige beauty with 25+ brands sold in roughly 150 countries, faced antiquated creative processes and fragmented ways of working—relying on physical files, thumb drives, and multiple systems. After low adoption of Workfront and inconsistent regional practices, the Creative Center of Excellence needed an easy-to-use, secure digital workspace to centralize creative operations and improve transparency across 30 brands.

After a thorough vendor review the company selected Wrike for its intuitive UI, enterprise security, Adobe integration, centralized reporting, and native proofing. Wrike Blueprints and standardized workflows simplified processes and increased adoption, while real-time timelines, versioned proofing, and integrations with Teams and Outlook improved agility and visibility. The rollout—supported through remote onboarding during COVID-19—has centralized work, boosted efficiency and consistency across brands, and set the stage for better analytics, resourcing and performance reporting.

Estée Lauder Companies

Jessica Wolfe

Vice President of Tom Ford Beauty Global Marketing