Case Study: Realm Digital achieves increased creativity and agility with Wrike

The 3 Most Effective Principles To Encourage Your Team's Creativity

Realmdigital is a software solutions provider that helps clients from startups to global brands (Nivea, Motorola, Jeep) explore new digital opportunities. Their challenge was sustaining creativity in routine software development—avoiding a technology-first mindset that stifles ideas and finding a way to capture, prioritize and test many concepts while keeping projects on track.

They follow three principles: seek adventurous clients, prioritize ideas before choosing technology, and involve as many people as possible in brainstorming. Using Wrike’s backlog and daily timeline meetings they log ideas, jointly prioritize monthly delivery cycles, and run early tests to limit costly mistakes. The result is a more agile, aligned team that produces bolder, validated solutions faster, with tools and processes that keep everyone on the same page.

Realm Digital

Simon Bestbier

Account Director