Case Study: TGI Fridays achieves more cross-departmental strategic projects and higher-quality launches with Wrike

TGI Fridays Increases the Number and Quality of Cross-Departmental Strategic Projects

TGI Fridays, a global casual‑dining brand with more than 900 restaurants and 74,000 employees, faced growing complexity as marketing and cross‑functional strategic projects expanded. Managing dozens-to-hundreds of tasks per initiative with Word, Excel, and email left teams overwhelmed, critical paths unclear, and files lost or out of date.

The company implemented Wrike after a comparative evaluation, rolling it out department‑by‑department with training and standardized project templates, dashboards, and reports. The tool improved launch accuracy and execution quality, cut administrative burden, enabled a ~33% increase in active strategic projects without adding staff, sped onboarding, delivered better field feedback, and gave leaders clear visibility into workload and performance.

TGI Fridays

Meredith Selden

Director of Process Integration