Case Study: Sony Pictures achieves 40% faster project delivery and streamlines global creative operations with Wrike

Sony Pictures Television Uses Wrike To Streamline Global Creative Operations

Sony Pictures Television, a global leader in television content and distribution, faced the challenge of coordinating many distributed creative teams that each worked differently while giving leadership the visibility and reporting needed to prove the Creative Center’s impact. After evaluating 25 tools, the company needed a single, flexible solution that supported individual workflows but could scale and standardize processes across regions.

Sony selected Wrike for Marketers and rolled it out across the U.S., Latin America and Europe with a scalable onboarding process, using proofing, reporting, Gantt charts and consolidated reviews to streamline work and communication. The result: 40% faster project delivery, a 90% reduction in emails, zero workdays lost during the move to remote work, and 2,000 projects completed in the first six months of the pandemic, plus improved visibility to quantify creative value.

Sony Pictures

Cheryl Venable

Senior Manager of Operations