Case Study: San Francisco Chronicle achieves faster, streamlined inbound creative requests and approvals with Wrike

San Francisco Chronicle Creative Teams Save Time Managing Inbound Marketing Creative Requests and Reviews in Wrike

San Francisco Chronicle, one of the top 10 U.S. daily newspapers with about 30 million monthly readers, needed a better way to manage growing inbound creative requests for its marketing and ad teams. Work was coming in via Google Forms and a spreadsheet, causing missed notifications, manual re-entry of requests, unclear priorities and assignees, and fragmented stakeholder feedback that slowed production.

The team adopted Wrike—using request forms, templates, mobile access, and proofing—to centralize intake, automate notifications, keep full file and change history, and streamline reviews. Five creative and development teams now use Wrike (with Dropbox for large design files), roughly 40% of work comes from templates, and the result is clearer priorities and assignments, faster reviews, fewer bottlenecks, and better visibility for stakeholders.

San Francisco Chronicle

Paul De Leon

Graphic Designer