Case Study: Blue Magnet Interactive achieves 20% improvement in on-time project delivery with Wrike

Restructured Marketing Agency into Specialized Departments and Improved On-Time Project Delivery by 20%

Blue Magnet Interactive, a 62‑employee digital marketing agency in Chicago serving hotel brands like Hyatt, Marriott and Hilton, restructured from a single Account Manager model into specialized teams (SEO, social, web, digital ads, email) to boost speed and results. The main challenge was aligning Account Managers with implementation teams so tasks, timelines and client communications wouldn’t fall through the cracks as responsibilities shifted.

They implemented Wrike for simple task management, templates, custom team workflows, folders, @mentions and filters to centralize work and visibility. The results: on‑time project delivery improved by 20%, meeting time fell roughly 20%, client reporting and behind‑the‑scenes value became transparent, accountability increased, and the agency could onboard more projects with less stress.

Blue Magnet Interactive

Matt Bitzer

CEO and Co-Owner