Case Study: OSF HealthCare achieves 50% faster creative production with Wrike

OSF HealthCare Crushes Creative Projects 50% Faster with Wrike and Adobe Integration

OSF HealthCare, a 13-hospital system based in East Peoria with 20,020 employees, faced growing creative demand across 11 marketing teams—about 400 requests a month managed by seven designers. Their rigid, homegrown SharePoint process made it hard to triage requests, assign work, and consolidate feedback, creating delays and a flood of emails that stalled production and reduced visibility.

By adopting Wrike integrated with Adobe Creative Cloud—using dynamic request forms, the Adobe extension, and visual proofing—OSF centralized requests and reviews and kept designers working inside InDesign. The result: approvals and revisions are about 50% faster, feedback is consolidated in one place (cutting emails and rework), collaboration and asset quality improved, and operations gained the visibility needed for quick reporting.

OSF Healthcare

Andrea Bonk

Program Manager of Market Research and Operations