Case Study: Ogilvy Australia achieves greater efficiency and transparency with Wrike

Ogilvy Australia Digitizes Their Process in Wrike, Increasing Efficiency and Transparency

Ogilvy Australia, part of the global Ogilvy network, is a large advertising agency with teams across Sydney, Melbourne and Brisbane serving clients like BMW and KFC. Their creative process relied on paper and email, which caused manual status tracking, limited visibility, slow approvals and time‑consuming back‑and‑forth that kept creatives from focusing on work and managers from seeing true project status.

They piloted Wrike to digitize creative briefs and workflows using request forms, custom approval stages, @mentions, dashboards and workload views. The new process standardised data capture and sign‑offs, sped project starts, reduced email churn, improved quality and accountability, and gave managers real‑time visibility into team capacity so they can plan work and set client expectations more accurately.

Ogilvy

Pedro Da Palma Rosa

Digital Operations Director