Case Study: Nickelodeon achieves streamlined, agile workflows and faster approvals with Wrike

Nickelodeon Brings Dreams to Life Through Agile Workflows and Collaboration in Wrike

Nickelodeon, part of Paramount and the first entertainment network for kids, tasked its Location-based Experiences Group with turning beloved characters into physical attractions, rides, and resorts worldwide. That 120‑person team—about 30 project managers, producers, and senior creatives—faced complex, multi‑stage pipelines, fragmented communication across departments and tools, and slow decision‑making driven by emails and meetings, which hindered visibility and scalability as work and hybrid operations grew.

The team implemented Wrike as a single source of truth to centralize assets, automate approvals, standardize request intake, and enable in‑context proofing and mobile collaboration. The platform simplified workflows, clarified who makes decisions at each phase, and unlocked cross‑functional visibility in a hybrid environment—letting the team do more with the same headcount, accelerate approvals and reviews, and expand Wrike adoption across other Paramount groups.

Nickelodeon

Jeff Hartlieb

Project Director