Case Study: Hootsuite achieves global project visibility and customer-focused marketing with Wrike

Marketing Operations scales and improves visibility with Wrike

Hootsuite, the Vancouver-based social media management platform with 16 million users in 175 countries and 16 offices, saw its marketing and creative teams overwhelmed as task volumes grew across time zones. Relying on email threads and spreadsheets made it difficult to track progress, enforce deadlines, and deliver tailored communications, putting customer experience at risk.

By adopting Wrike as a single source of truth, Hootsuite centralized project visibility and workflows with proofing, calendars, and workload/resource management tools. The change eliminated lost emails and fragmented spreadsheets, improved cross‑regional alignment and capacity planning, sped up status updates and feedback, and allowed teams to focus on delivering consistent, customer‑centric messaging.

Hootsuite

Symon More

Resource Manager